Established in 1995, Colorful is a brand with a 20+ year history. It is a comprehensive company that holds the largest share in the Chinese graphics card market, integrating independent development, production, and sales. Also, it is a strategic partner of NVIDIA, AMD, and INTEL in China.

From 1999 to 2003, Colorful reached the goal of taking the largest share in the Chinese video card market, becoming NVIDIA’s largest partner in China and constructing a complete channel sales system.